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The Best Place To Engage Your Customers Is On Social Media, Says Jumia Travel Md

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Owing to the fact that Nigeria has a youthful population and many of them are on social media, it is now an unwritten rule for businesses including those in the hospitality sector to have a strong social media presence. This is because the best place to engage customers is on social media according to Omolara Adagunodo, the Managing Director of Jumia Travel , Nigeria’s No 1 hotel booking portal.

Adagunodo made this statement while speaking on the topic ‘‘Connecting the Dots: Hospitality, Social Media & The Customer Experience” at the panel session organised by Women In Hospitality Nigeria (WIHN) at the ongoing Social Media Week Lagos held at Landmark Event Centre.

She affirmed that: “As an online travel agency, you cannot overstate the importance of meeting your customers where they are – and that is on social media. So, connecting the dots aren’t that far-fetched because we all know that the key to gaining a key or loyal customer base today is by engagement and the best place to engage your customers is on social media.”

Owing to the fact that Nigeria has a youthful population and many of them are on social media, it is now an unwritten rule for businesses including those in the hospitality sector to have a strong social media presence. This is because the best place to engage customers is on social media according to Omolara Adagunodo, the Managing Director of Jumia Travel , Nigeria’s No 1 hotel booking portal.

Adagunodo made this statement while speaking on the topic ‘‘Connecting the Dots: Hospitality, Social Media & The Customer Experience” at the panel session organised by Women In Hospitality Nigeria (WIHN) at the ongoing Social Media Week Lagos held at Landmark Event Centre.

She affirmed that: “As an online travel agency, you cannot overstate the importance of meeting your customers where they are – and that is on social media. So, connecting the dots aren’t that far-fetched because we all know that the key to gaining a key or loyal customer base today is by engagement and the best place to engage your customers is on social media.”

 

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